УДК |
Кл.слова (ненормированные):
profitability -- strategic group -- competitive strategy -- mobility barriers -- timber truck transportation
Аннотация: The general aim of the study was to determine how timber truck transport business succeeds in the competition within a sector. Particular attention was paid to the structure of the sector, and the effect it has on profitability in the sector. Furthermore, atrategic groups were looked at in depth, as well as the competitive strategy was operationalized. A total of 53 timber truck transport entrepreneurs were interviewed. The average age of the etrepreneurs was 51 years. Of the businesses, 35% were partnership companies, 6% were open companies and 59% were self-employed. Cluster analysis, using Ward's method, was used for seeking out strategic groups. The length of the customer relationships proved a significant barrier to motality. The most successful businesses used the competitive strategy of cost weighted focussing. This was done through optimization of the capasity utilization rate and through choice of correct customers. The strategic position for the most successful businesses was judged to be good in the future. Success in the future will require above all activeness and innovation ability.
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